![]() We know rebranding is expensive and time-consuming. Of course, this is the essential dilemma any time a rebrand is considered: how much change is too much? A rebrand that goes too far may alienate a customer base looking for comfort and security in the familiar. In the midst of turmoil, some consumers may be looking for stability and toward trusted brands that provide familiarity and dependability. Consumers shaken by economic and personal chaos in the past year will, we assume, have a pent-up demand for new products and new approaches when making purchasing decisions in the post-pandemic world. The upheaval in worldwide daily life due to the pandemic has wrought changes in individual and corporate buying patterns, needs, expenses, and supply sources at a level none of us have experienced before. ![]() Is now the time to rebrand? Sure looks that way if you judge by some of the big names taking the plunge (see below: from Burger King to Rolls Royce). Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. ImageSmith is now partnered with Extreme Awards & Engraving – our in-house partner providing custom engraved trophies and awards for employee recognition programs, sporting events, and promotional needs. With our new sister company, we will be sharing space, resources and expertise in a collaboration designed to further provide you with one place to meet all of your marketing needs… Under One Roof! Visit them online at call direct at 828.684.4538. If they can’t, you have the wrong printer! The best advice, always, is to ASK YOUR PRINTER! Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmentally responsible printing. As a printer, we understand communication, design, and teamwork. The bottom line: why drain your energy trying to learn the new world of marketing on TOP of running your business when you already have a marketing consultant waiting to talk with you? Call us at 828.684.4512 for any marketing needs. Together, we can develop and recommend specific marketing strategies that you can use to translate into profit and customer recognition of your brand and your work. Discuss with them your target audience, your brand goals, who your consumer is, what your mission, budget, and specific goals are for the year. A good printer will understand your budget, your marketing goals, and be able to suggest many strategies for creating results: integrated marketing strategies, direct mail, targeted variable data printing, promotional products, signage, branding, website development and e-commerce, social media marketing techniques, and unique design ideas. We have become media communications specialists for business owners and marketers, and we are your closest and most knowledgeable sources for consulting on your overall marketing strategy. Today, printers do far more than put ink on paper. Still, the term “printer” can sound misleading. We love print, and the expanding and powerful role it plays in today’s ever-changing marketing mix. You can check out the rest of this list of great Tarheel print innovators here. ![]() ![]() We are happy to have been nominated as a Top NC Printing Company by The Startup Pill for our innovation and expertise in navigating a quickly changing marketing landscape. ![]() IMAGESMITH has been hard at work here in western North Carolina providing print and marketing solutions for small and medium sized businesses for 40 years. ![]()
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